About Project
IIRA came to us with a strong product and a clear ambition but visually, it lacked a point of view.
The brand felt inconsistent across touchpoints, with no unifying language to tie its campaigns, visuals, and storytelling together with the offer.
Our role was not just to design assets, but to define how the brand looks, moves, and connect with its customer.
Result we achieved
we stopped chasing new customers for a moment and started talking properly to the ones who already knew them. We built a retention system. A proper email campaign written with real voice, real empathy, real intent.
The results in 15 days:
→ 100 sales from email alone
→ 40% open rate across the entire campaign
→ 300 bottles of serum sold
That's not a normal email campaign.
That's what happens when communication finally matches the product.
